A Support and Growth Network for Players, Coaches, Officials, and Parents

To maximise everyone’s experience in ice hockey by building a stronger, more connected community.

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At this current time, ReTribe membership is for players only. All memberships are application-based to ensure authenticity and protect the integrity of the community.

Why We Created ReTribe

The Disconnection and Mental Health Crisis in Ice Hockey

Today’s players face unprecedented pressure, public scrutiny, social media exposure, and constant performance demands.
ReTribe was created to rebuild accountability and help people remember their humanness and the power that comes from it. It is time to move beyond fear-based environments and towards a culture that values people as much as performance.

35%

of elite athletes experience mental health challenges.

5 years

is the average career length, leaving many facing major life changes early.

37%

of professional ice hockey players report anxiety or depression.

25%

experience sleep disturbances during the season.

85%

of retired athletes do not feel supported after their career.

15%

among current ice hockey professionals report signs of adverse alcohol use. For retired players the rate climbs to around 29%.

"Mental health is just as important as physical health in the performance of athletes."

— Robin Lehner

"The mental side of the game is often overlooked, but it’s where championships are won and lost."

— Kerry Fraser

"The best coaches understand that their job is to develop people, not just players."

— Pete DeBoer

Find Your Tribe

Because no one should have to go through the game feeling alone or disconnected.
ReTribe connects people across all stages and levels of their careers, creating a space to belong, to grow, and to keep moving forward together. Through ReTribe, members gain access to:
• Peer-to-peer support: creating trust, compassion, accountability, and understanding through shared experience.
• The Tough Through Tender transformational programme: building balance, resilience, and connection on and off the ice. It teaches that real human strength comes through balance.
• ReTribe Retreats: three-day in-person experiences designed to bring people together, build real connection, and reset both mind and body.
• Storytelling and exclusive content: honest conversations, podcasts, and workshops that help change the culture from the inside out.

Coming Soon, our ReTribe Mobile Application

Peer-to-Peer Support

Creating trust, compassion, accountability, and understanding through shared experience.

The Tough Through Tender Transformational Programme

Building balance, resilience, and connection on and off the ice. It teaches that real human strength comes through balance.

ReTribe Retreats

Three-day in-person experiences designed to bring people together, build real connection, and reset both mind and body.

Storytelling and Exclusive Content

Honest conversations, podcasts, and workshops that help change the culture from the inside out.

Proven Results

Supporting athletes at every stage of their career.
From playing, through transition, to life after sport.
A growing global community.
More than 750 active members across multiple countries.
Recognised by the IIHF.
Invited to speak at both the Men’s and Women’s World Championships in 2025.

“ReTribe has been a lifeline to me over the last few years. It has supported me through some very challenging times.”

Peter Hewitt, Former Professional Player

"Through ReTribe, I found the tools, structure, and brotherhood that helped me stay sober."

River Rymsha, Former Professional Player

Read case study

The Story of ReTribe’s Founder

From Personal Struggle to Purposeful Solution
Read full story

Before

Struggling in silence, feeling isolated despite being surrounded by teammates. The pressure to perform without showing vulnerability.

After

Finding strength in community and building a network that understands the unique challenges of ice hockey culture.

The ReTribe Podcast

Changing opinions or beliefs isn’t easy. Once people have decided what they think, they tend to hold on tightly. But stories have a different kind of power; they bypass argument and go straight to the heart.
The ReTribe Podcast is a space where players, coaches, officials, and parents share their experiences, not to preach, but to help others see things differently.
Through these stories, we begin to evolve the culture of the game, one honest conversation at a time.
Listen on SpotifyListen on Apple MusicListen on YouTube
ReTribe and the International Ice Hockey Federation

ReTribe’s work to support the wellbeing of hockey players has gained international recognition at the IIHF World Championships. Founder Nick was invited to speak at both the Women’s and Men’s events, sharing insights on leadership, integrity, and coaching the whole person, not just the athlete.
His message highlighted ReTribe’s mission to help players thrive both on and off the ice.

Read full story

The Team Behind ReTribe

Nick Rothwell

Founder & Managing Director

Nick is a former professional ice hockey player, live sports broadcaster and entrepreneur who now leads ReTribe.

The fears he faced in childhood forged defence mechanisms that became powerful assets, driving him to achieve success at a young age but leaving him feeling like a fraud and imposter. To hide these feelings of inadequacy, Nick turned to alcohol. Years later, in Toronto, Canada, on the brink of losing everything, he uttered two words that changed the course of his life: “Help me.” From that moment, he began a recovery journey that remains the foundation of his life today.

Dr. Misia Gervis

Sports Psychologist

Misia has worked within academia and elite sport for all of her professional life. Throughout this time, she has been an integral part of the development of the profession of sport psychology, both within academia at Brunel University and with many external sport agencies.

Over the years, she has played an instrumental role in shaping the profession. Misia was a founder member of the British Olympic Association Psychology Advisory Group and served as a senior consultant to The FA for many years.

Let’s Collaborate

Don’t wait for change to come from someone else. Be the reason it happens. If you or your company would like to collaborate, please get in touch.
“Everything changed when I found accountability that built character, not just performance.”

Apply to Join ReTribe:

Please note: At this current time, ReTribe membership is for players  only. Coaches, officials, and parents will be welcomed into future phases of the network. Partner and supporter enquiries can be made through the ReTribe Collective.
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Testimonials

What People Say About Us

"Without ReTribe, my family wouldn’t be the way it is right now. I’m building foundations because of it."

Dean Russell-Samways

UK Hockey Player

"Because of your presentation, I’m thinking about being a better person, husband and father."

Aku Nieminen

Head of Ice Hockey at Vierumäki

"It was the best integrity presentation the IIHF had put on in five years. Not Softer, Stronger changed the way we think about coaching."

Organising Committee

IIHF World Championship

"I am really happy we started working together and would be super happy to continue to do so."

IIHF Manager

Women’s Leadership Seminar

"I have to say Nick Rothwell and ReTribe gave a thought-provoking keynote and made me think about how we can do better for each other."

Michael Evans

IHUK Officials Manager

"ReTribe has genuinely helped me find my feet again. It’s been incredible to talk with a special group of guys who truly understand what I’m going through."

Jason Wood

UK Hockey Player